The Structure of Google Analytics

When you have successfully install your Google Analytics Tracking Code (GATC) your browser executes a HTTP Get request to the GA data server. This Get request is called a GA Beacon, GA Payload, Server Call or a simply a Hit. GA components on the client side: -Tracking tag -Cookings -Custom tags for advance data collection […]

Event tracking in Google Analytics

Event tracking is used to track specific elements on a page, there are two primary ways of doing this either as a basic event trigger which will only measure click or to setup an event as a page view so that other metrics are captured.   But it requires some setup triggers. Method one:  Events are […]

Clickstreams and data collection in analytics

Basically clickstreams is a methodology of determining the pathway users are taking through your site. Whenever a user interacts with your site and its various elements this data is being stored in a log file in Google analytics or whatever analytical platform you are using.  In order to achieve this three components are used;  page […]

Metrics and Dimensions in analytics

Dimensions normally fall on the right site of the table in google analytics its defined as attributes of your web visitors. Metrics are strictly are the numbers The following are common dimensions or attributes: Gender Age City Source/medium Keyword Browser Device Operating system The following are metrics: Sessions New users Bounce rate Pages Avg. Session […]

Analytical methodologies and Key Elements

There are may ways of collecting quantitative web data but one of the more tried and tested is Clickstream data collection Clickstream is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits — and in what order. The path the visitor takes though a website is called the […]