Metrics and Dimensions in analytics

  • Dimensions normally fall on the right site of the table in google analytics its defined as attributes of your web visitors.
  • Metrics are strictly are the numbers

The following are common dimensions or attributes:

  • Gender
  • Age
  • City
  • Source/medium
  • Keyword
  • Browser
  • Device
  • Operating system

The following are metrics:

  • Sessions
  • New users
  • Bounce rate
  • Pages
  • Avg. Session Duration
  • Goal Conversion Rate
  • Goal Value

Google only allows metrics to be queried in the reporting interface, for example you cant query cities.

Metrics only useful when defined by a dimension.  What good is knowing the bounce rate if you don’t know the page.

Metrics can be reported in three categories.  Acquisition metrics, Behavior Metrics and conversion Metrics.  With these options you can see how they came to your site, how long they stayed, where they when and if they purchased or signed up.