Analytical methodologies and Key Elements
There are may ways of collecting quantitative web data but one of the more tried and tested is Clickstream data collection
Clickstream is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits — and in what order. The path the visitor takes though a website is called the clickstream.
Clickstreams uses cookies and log files and page tags to gather this data.
There are lots of commercials tools available that use clickstreams for their data.
- Google analytics – the top free choice
- Adobe site Catalyst – powered by Omniture, purchased by Adobe in 2006
- WebTrends – A privately owned company in Portland that’s been in the game since 1993
- IBM Coremetrics
Open Source Self Hosted tools
